What do you think about banner advertising? Is it effective for ICO's?
It depends on where you put a banner. If you have a banner on faucet website, probably you waste your money, because they have unreal and shity traffic. But if you buy a banner to place on websites like coinmarketcap or similar most popular crypto related website, you have a big chance to get fine feedback audit from there.
Place where people going just to do one task are not too desirable for advertisement.