Well, I agree, but it's kinda hard to determine what would be "mind blowing". Personally, I would be super disappointed if it would be (just a) partnership with another company (I wouldn't care whether it'd be Apple, NASA, Tesla, or whatever other company). I am confident that Einsteinium project have a huge potential, which is still not achieved by far. Handing over this project to another company, in this early stage, would be counterproductive, imho.
With that being said, mind blowing for me would be something regarding  coin stability, usability, mining (GPU :fingers crossed:), implementing AS's... I know that maybe doesn't make "wow" effect as Apple-or-whatever-company would, but in a long term, that would be so much better for coin itself.
Daytraders would like NASAlike announcment, for a short price bump. Long term holders would prefer announcement that would bring coin to another level, hence its price. I don't care what the price might be (of course, the higher the better), as long it's stable at the new level. Solid steady growth is important. Pace, not so much... For the beginning, we're heading to 30k!