It would not change a lot. This coin is forgotted by the crypto audience. They need to do rebrending if they want people take a look at shift again. IMHO
We will see. Rebranding (they
are doing mini rebranding) is not that magical in a long run just make some hype momentarely (if there is not a product with obvious, or a sometimes taken from a thin air, potencial involved IMHO. Shift has it and would already been there without different philosophies by devs (ex) when to take the profit out or how much to invest in the future). Will see. Rebranding a bit out of "fashion" nowadays IMO.