If price is falling just keep on holding your coins or tokens to avoid lost of investments because falling is part of investing but this is for a meanwhile and will recover sooner after the event
I agree if the price is falling we just need to hold it and do not panic because if we are scared to lose. We might sell our coins if we sell it then it's losing time for our investment. If we believe that it will recover then maybe we can buy more in it's low price.