If price is falling just keep on holding your coins or tokens to avoid lost of investments because falling is part of investing but this is for a meanwhile and will recover sooner after the event
If you can not afford to consider reducing the amount of your bitcoins or altcoins you sell it. But we know that we are going to lose it. So the better you do is holdings here even if the amount of bitcoins has dropped it will also increase just days. Your only opponent here is patience and your emotions because of the fact that when you take it you can make a decision you do not think about. It's a good idea to study market movements. Because once it's been read first and you know its trend. you will not worry about what you will do if the bitcoins fail even once.