Hi viciousinvest, that is a good question. As the Potentiam platform is been built on the blockchain, it was quite obvious it just makes absolute sense to crowdfund using cryptocurrency. Our cryptocurrency (PTM) is an integral part of the Potentiam platform. When users are given the opportunity to become a part of a project and share in the rewards as the cryptocurrency appreciate in value they become emotionally invested in the community. Not only does their stake result in the conversion into loyal users, but it also transforms them into an army of evangelists who provide free marketing because they are excited about the venture and because its adoption will increase the value of their cryptocurrency.