They are producing 28nm ASIC hardware due to be delivered in Sept/Oct.
The originally advertised 250GH/s for 7-8k USD and ended up promising 350GH/s for under 7k. We are currently awaiting final GH/s estimates (they are hinting that it will end up higher than 350GH/s for the Jupiter unit) and their Power consumption looks to be below initial expectations as well.
they're not hinting GH/s estimate, in the last news they actually said "It is with great pleasure that we can finally announce our Jupiter is now a 400 GH/s device ". You have a point about on the power consumption side since they said: "We have previously specified the power consumption of the Jupiter device at a 1000 watts. We have now received indication from our chip manufacturer that this may be lower."