If mark.space is delivering I assume a lot of big companies would join here and would make advertisment in VR, let you interact with their brands there, which would open a complete new marketing way. The token could really go up in value then.
They already make some agreement with some big names like Jaguar.
After the release, i believe tons of big brands want to be there.
Yes, it's definitely cool, when you can sit at home at the computer, browse the car and all the models produced by the corporation, in the usual salon there is simply no place for all models.