In a nutshell, it failed because of the egos of certain recently added team members (now gone) who felt it necessary to throw the roadmap out the window, lie to the community, freeze coins, and release untested code, all of which caused complete chaos, a delisting, a massive sell-off, a broken blockchain, people losing coins, not getting rewards, and no exchanges working.  Until about the month ago the coin was doing just fine after more than 18 months.

Efforts are being made to recover from this complete incompetence because of its large 20k discord community, but the damage is done. As with many things, you often only get one chance to prove your worth and this coin has failed that test sadly. Still I wish for the sake of the community that it manages to stabilize next year. One positive note is the community itself. If it does survive it will because of the community.