Very pertinent question. Initially I too asked the same question to Jordan. And I loved his explanation.

Competition also means survival, to be the ultimate winner. More attractive doesn't mean more survival prospect. On the contrary that means more risk and add to that the lack of earning transparency. Management hiding behind the curtains. Virtual offices and no real contact address. For any investor who wants to invest huge, safety of his investment is the first and foremost factor on his mind. BGB aims to achieve this with all humbleness and transparency.