why would people pay 6 btc/share when they aren't even 5 yet on btct? Just saying ..... I know there is a small "dividend" for direct sales on auction but its not 1 btc/share.

Its tough when the price is rising constantly. I'd probably hold a 48-hour auction, start at 5, but I think 5 is around "fair value" now and I don't think the price can keep climbing much higher unless say dividends come out way better than expected.