I don't think so, bitcoin itself is well known and has been covered by state media outlets for many weeks now. It's only ASICMINER that's getting new exposure and press.
-helixone
Thanks that makes more sense I was wondering if the Chinese investors were going to start buying bitcoin by the bucket and the equity total would rise significantly as well.
(Lets just assume they bought physical coin versions with the keys attached for that alliteration

)
Makes more sense if I view it as good advertising
