Women are the answer.
In most societies women do the most of the shopping, and until women use Bitcoin as easily and freely as they use their credit cards Bitcoin will never be mainstream. In the retail consumer space women are the star players, but in the Bitcoin space these star players are not on the field, on the bench, or even in the stadium! Talk to all the women you can about Bitcoin and how it can make their lives better.
Women will adopt Bitcoin when it is easier to use, but there are several steps the currency network needs to go through before that can happen. The interim steps are adoption by specialists in various fields, where the value that Bitcoin offers is greatest, and these are usually men.
Trying to get everyday women to jump into it now would be like if someone tried to get women to adopt the internet en masse in the 1980s when it was mostly just Bulletin Board Systems.
We need to focus on the steps in front of us, not those far in the future.