Currently it's more the fear of missing out that plays an important role as to why people buy themselves into Bitcoin. Fiat related infrastructure in digital form has been progressing as well, where at this point it offers an ultimate form of convenience, instant payments, insurance over your purchases, instant cash back possibilities, etc. So it's not like people are rushing into crypto just because the world is getting more digital with the day. At this point it's just a speculative investment opportunity for them that they want to benefit from now Bitcoin is going absolutely nuts. Everywhere you go you'll see and hear people talk about Bitcoin having broken this or that level, which motivates other people to invest as well.