Anything that get mediatized enough will certainly either grow or fall but thankfully media has properly advertised for bitcoin and made it reach the moon . Bitcoin getting more known will mean more investors and market cap thus bigger value and huger community .
yes bitcoin is growing well because of that media and that is because they are advertising positively. Bitcoin will always grow if this position is maintained by the media. Only those things fail at mediatization when media start to promote against it and they bring negative points against it while bitcoin do not have any negative point and it will get success.