Most of the projects appear to have their coins first published in Etherdale, but it is better if coins come out in cryptopia or other large stock exchanges. In this case, there are more chances of a rise in the currency
For coins that don't have enough funds to cover fees for listing their coins/tokens, etherdelta is the best option/ Aside from that etherdelta has low fees per transactions that is why a lot of people are still using etherdelta, then after listing in etherdelta they can make a new plan for listing in some large exchanges.
Etherdelta, It's the absolute worse trading platform I have ever seen, I cannot get it to work most of time and I need to refreshing several times. I do admire the idea of their platform, but as interface, it absolutely sucks.
I think Arousal Token will listing at Etherdelta soon because so easy to get listing here should but be carefull with Etherdelta, i have join some project they have problem unlisted from Etherdelta with no reason. Maybe because of stuck or problem at Ethereum network last week. So we need another exchange like cryptopia or decentrex.