of course they are ignorant/don't understand/are frightened of it.. it's new, it's 'techy' and it's radically different from anything we've ever had before.. what did you expect?
I remember when I tried to explain to someone about P2P music sharing back in 1998 or so.. he said something like:
...every cassette tape you put into your tape-deck actually exists. You could trade that cassette with someone and for an 8-track, that you could then take to the music-store and exchange for a vinyl album if you wish.  That p2p/digital music doesnt exist anywhere and could vanish instantly. It will never catch on...