I read the whitepaper, ok I skimmed it, and I have a couple questions:
1. Where is the consumer's data actually being held?
2. How do you ensure the data will always be there when the consumer needs it? 

They have a good project but they spread too many freebies which dumped the price a lot.

But in long-term after they get rid of free dumpers (i think too little left) price can grow a lot.