I believe that bounty can be helpful, especially what concerns social media.
And shut the fuck up.
@OP,not all the bounties are operated in the similar way.It's totally subjective and inclined towards the outcome you expect from an ICO. Running an ICO will be a bit different in your case since you already have the product launched and doing well.I'd advise you to look for investors instead.What is your target to raise ? Developer here,do you really need that much of money to scale the product ?