It's very simple, the value of this company is the jackpot. Once someone guesses 6 numbers correctly, the value of this company will instantly drop to nearly 0. If not, the tokens will slowly rise. Not my cup of tea to be honest, so i'm out.
The probability of this happening is on the other side extremely low, and it would rise only is so many other people would play that then the jackpot would also become much higher.