Great pimping guys, but no one said what it does or why it should reach the moon 
Taken from their ANN Thread, I hope this clears up.
Quote
Hawala.Today utilizes escrow to act as a neutral executor of the transactions. We aim to provide people a reliable and easy way to convert crypto-fiat currencies through a P2P platform based on the trusty Ethereum blockchain. Users will be able to send out a request, get bids in response from people nearby, choose which bid to accept. Simple as that!
One of the key features of Hawala.Today is the goal to provide the average individual an option to buy into crypto easily with the payment methods available to them. Currently, not many options exist that offer quick and cheap conversions for fiat-cryptocurrency trades. In majority of the worlds countries, financial systems are not very streamlined or adaptive. This leaves a large portion of the global market untapped.
With Hawala.Todays smartphone app, the user will love the ease with which they can now access cryptocurrency. The fact that you can liquidate your tokens to cash by just searching for someone nearby and setting up a meeting point, all with a few simple steps, is key to our vision for Hawala.Today.
One of the key features of Hawala.Today is the goal to provide the average individual an option to buy into crypto easily with the payment methods available to them. Currently, not many options exist that offer quick and cheap conversions for fiat-cryptocurrency trades. In majority of the worlds countries, financial systems are not very streamlined or adaptive. This leaves a large portion of the global market untapped.
With Hawala.Todays smartphone app, the user will love the ease with which they can now access cryptocurrency. The fact that you can liquidate your tokens to cash by just searching for someone nearby and setting up a meeting point, all with a few simple steps, is key to our vision for Hawala.Today.