any reason why it keeps falling while almost every other coin, with 100mil+ supply has doubled?
What are you talking about? The USD price more than doubled since December 10 and 62% more in BTC price. And more importantly, it's coming from the bottom. Maybe it's because of their Dec 8 blog,
"While were still in the process of running through internal tests, we hope to announce news on the Olympia launch before Christmas."