A different look at the Bitcoin market:
http://www.finance-guy.net/finblog/bitcoin-not-a-bubbleit's not a very positive opinion, but I agree that something needs to be done to attract the general masses to use Bitcoin. Something needs to make BTC more attractive than cash for everyday people.
What kind of incentives do you think would work for the people you know?
There is not need to incentivize people to use bitcoin people are slowly realizing the reasons, bitcoin is not controlled by governments, you cannot print bitcoin at will and if someone decides to to increase the hash rate bitcoin will just adjust the difficulty, also bitcoin is showing to be a great investment and that is attracting a lot more people to it and soon enough we are going to realize that bitcoin is an excellent store of value as well.