I don't think that a coin grows because someone mentions in media. Litecoin has merits of its own (plus there are other alts that have grown significantly - even much more than LTC lately, that have not been featured in the news, such as ICON).
Yeah obviously it has many advantages of itself. but the media is helping to get that known to the world, people who don't know about litecoin have to hear about it before they can notice the merits it has and use it, so the media coverage is helping allot to give this coin the credits it deserves as it's highly under valued in my opinion. It's getting better these days and hopefully it's only the beginning. i mean if bitcoin can reach 20k then litecoin should def deserve more then 300 imo.