HOQU is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. The aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants.

The project’s mission is to make the distribution of rewards in the internet affiliate market more equitable, and to set new standards of transparency and efficiency to benefit all conscientious market participants.

The goal is to provide advertisers, affiliates, and affiliate networks with a new service so that internet marketing becomes easy for its participants, thus creating a decentralized ecosystem where market participants can openly interact.

On the HOQU platform, an advertiser can easily create affiliate offers, and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain). Rewards will be paid through smart contracts that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the advertiser's decentralized application will not allow affiliates to engage in fraudulent activities, and independent, decentralized audit appeal centers will address any emerging, controversial issues.

Check WP for full info: https://www.hoqu.io/hoqu-whitepaper-en.pdf