Well they wouldn't be competition if they were sleeping would they

What's with this "we can only ship to EU" from them about?
Totally wrong threat for this, but I answer anyway. I
think it's because they are based in Finland and keeping the business inside EU is just so much easier. No hustling with customs or VAT or "declared values of packages" or anything like that.
http://en.wikipedia.org/wiki/Single_market