I found this fantastic article by TechCrunch in which they tried to summarize 100 cryptocurrencies in 4 words each. Very concise and to the point. This is an invaluable tool for newbies because one can quickly see what a particular coin is about, and decide if you want to pursue it further.

https://techcrunch.com/2017/11/19/100-cryptocurrencies-described-in-4-words-or-less/

Please post some more 4-word summaries of your favorite ICOs below...