How much do you think will be spent on marketing in the first year?
It depends on the total amount raised. We will allocate around 20% on communication and marketing overall. With regards to the amount allocated on the first year, It will depends on many things such as the product development progress and the numbers of charity on board; for sure we will invest on marketing activities to spread AidCoin adoptions among donors, at the same time we don't want to waste money till the basic infrastructure will not be ready.
20% sounds like a good number. I think marketing is one of the best things you can invest in. I think there's also a point of diminishing returns.