I'm not hot on the abbreviation being the same. I think if you really believe in yourself, be you a company or whatever, you don't have to piggyback on the success of others. Do your own thing and let the people come to you for your own merits.
But hey, its a minor thing I think in the overall scheme of things.
ASICminer is clearly, and without a doubt labeled ASICMINER on BTCT.co, BF, and Havelock, as it is referred to as a general forum term as AM, simply because there has been nothing else within the realm of it. Taking into account that we want to be the organization that directly competes with ASICMINER, and Friedcat has not been quiet when it comes to ASICMINER wanting and needing competition to be able to continue to sell and deploy at high volume, then the abbreviation of AM seems EXTREMELY strategic and proper.
They are not abbreviated AM, its just used lazily on this forum, and will always require clarification because people are lazy (brings up both names). Abbreviating ourselves with the AM moniker, from a viewers stand point, will make us stand out as that second player by name, but also because we carry the competing hashrate. The only reason I decided to get into AMC is because AMC was a possible 'The' next player in mining if Ken played his cards as he had planned. Bump in the road, whether self created or not, started us with a not so good hand, but it has played out nicely because Ken has decided that he wants to open up to his shareholders and work at this collectively.
AM works