In our time, a new social network will be difficult to become popular. You must give the community something new.
Exactly, that's why Mimic does give something brand new:
1. This is the first split screen app. The screen is split in half, so top part represents original photo/video and bottom part represents a bunch of photos/videos of people who are trying to copy original one
2. The app is primarily focused on teenagers and students and it gives them opportunity to copy each other in a fun way or even reply to each other videos/photos in a fun way(which is represented nicely by split screen), which none of current apps or social networks give them that opportunity