The answer is yes bitcoin is now a days used for each and every thing in life. As we know that it is very famous thats why big shopping centers in the Asia and Europe are accepting bitcoin for shopping and because of that they reserve good amount of bitcoin. In the future the owners of these shopping centers are good traders of this currency.
Yes, I agree with you, even in middle east or Dubai, there are ATM's for bitcoin exchange. You can buy many services online too by paying in BTC.