We like various elements, here few samples:

Horizontal Menu with single modules (which will follow vertically).
Constantly on top, like in: https://sportyfi.io

CONTACT SYMBOLS FOR CONTACTING US DURING SALE (FACEBOOK, SIGNAL, TELEGRAM)
Here the complete list: https://markspace.io

INFOGRAPHIC ON WHEN ICO STARTED AND REMAINING TIME (COUNTDOWN)

For this time, we then add an infographic showing when the main sale will start with countdown
With : apply for whitelist of main ico
Like here: https://scorumcoins.com/en-us

Infographic on token sold and how much remains which can be manually updated

PRE-ICO AND ICO- DEADLINES AND SOFT AND HARD CAPS
This one is very clear: https://socialmedia.market

What Makes Us Different
Like in: https://www.fintrux.com

Also written in text and two columns like in:
https://www.nagaico.com

Also pie charts like in: https://www.nagaico.com

 DEADLINE FOR PROJECT IMPLEMENTATION (ROADMAP)
Like in: https://scorumcoins.com/en-us

Or I LIKE THIS  https://ethlend.io/en/

Or also here: https://www.crypto20.com/en

FUND RISING ALLOCATION OVERTIME
Graphics which show how we will allocate the funds
Pie Charts could be the best option: like in https://www.crypto20.com/en