I understand the concept, however what don't understand is that you market this as a global solution for the grocery industry. Will the manufacturers be responsible for the transport of their goods, if so I can't see this really booming as transporting goods directly to the customer is an entirely different business.
And will small manufacturers be able to participate as well considering not every small business can send their goods in small quantities all over the world and still be in profit.
Fulfillment centres will be responsible for handling orders and delivery. Of course, small and medium manufacturers are welcome to become part of the INS Ecosystem.