Nowadays the good ICO doesn't necessary mean to be a good project. The main factor for me is a big hype around the project! Here's an example: Gifto! Look at the project, read there whitepaper and you would definitely say that you won't participate in it, But it had a huge hype and around 80% of investors didn't manage to buy tokens on ICO. So the price pumped up to 4x just after it was listed on Binance.