Electroneum has a good marketing team. Until their mobile miner is up and running I don't see any good thing about this coin. During their second launch no one could get access to the wallets. it was a joke. The team wasn't even prepared or they were smart enough to purposely lock wallets to keep up the coin price. If the coin reached $35 it would be 0.6 the current Bitcoin Market cap. Which is highly unrealistic to happen. I would say around 0.5~0.8 by 2018 would be a fair assumption if everything is delivered by the team as promised.
Honestly, their killer feature is not much of killer. Yes, mining on mobile, so what? That's good enough reason to have, I dunno, 100M marketcap or so.
I also don't really see a use case for being able to mine on a phone, and imo it is not a good enough reason for it to move up whatsoever.