the betting industry exist everywhere, doesn't matter it's a local company or global one. It's all about marketing and quality of product(platform for betting in our case).
But once you have a good product, the natural decision is to try and bring it to as many markets as possible in order to reap bigger profits, isn't it?
We were having a discussion on that topic. This is indeed the most logical decision to make, but not all countries are as open to change as one could think.