Its tangle can resolve the scaling problem and it has great collaboration with huge companies. Maybe in the future it will support something like DeepOnion deepvault and let us save file on the tangle.this coin future bright
Here's a project in that vein:
https://oyster.ws/Peaq is the one I'm looking forward to as it is similar to creating erc20 tokens, but uses iota's tangle to make it less costly.