It would be better to start and ICO that are cryptorelated because it's the trend now and it's easy to invest without the KYC.
Just make sure your idea is good, something that is unique and would change the world for the better, have some good team that are known and has good credentials, some are just hiring those popular personalities as their adviser, that way you have some little exposure and your project would be notice.

But, remember the most important is to have the money to pay for the advertising because without it, even how good your project is, it won't be notice.