Hi Annie, we're using the term "economy" because of the way our NRV tokens will lead to a self-sustaining machine.
This illustration shows how there will be revenue in, from ad sales, niche and brand channel purchases, and a recurring token mint over a long period of time. Our NRV tokens will also circulate within the system in the form of user-to-user tips. Revenue out will consist of payouts to everyone earning within the system (in either NRV tokens or fiat money). 85% of that revenue is going to users.

Our token sale will be the "big bang" that sets the content economy in motion, allowing us to staff up, invest in infrastructure for the platform, and do some marketing/branding to spread the word.
And we love the Lockergnome too! He's going to be a major influence as an advisor, as we develop the content creation tools.