I think we all need to take the word "Partnership" in a contextual manner.
Google approached as a mutually beneficial project I guess. They are allowing the use of their cloud platform and account management services. I think they definitely see something in Peculium to choose to advertise their platform through Peculium's products. In any case, Peculium is the first "registered" ICO which allows direct investment of $ or euros so it is highly unlikely to be a scam. There are million crypto dollars to be thrown at the shittiest of the products.. lol why a scammer would choose to go through all the legislative problems of going through the registration of the project and opening a fiat channel.
Whole team is on linkedin and the CDO has been in the Europe's the best data scientist .. checkout this. No top scientist will ruin his/her reputation for a scam! LOL
https://www.linkedin.com/in/abed-ajraou-9054141
http://www.information-age.com/uks-top-50-data-leaders-2017-123465710/
http://www.analyticsnews.datafactz.com/2017/04/15/uks-top-50-data-leaders-2017/
The statement says that the discussion happened earlier this month which means probably the actual dialogue and negotiations happened and now finally Peculium is ready to speak out about a helping hand for and from google. It might be a simple advertising partnership bug google did approach these guys thats for sure.

Still wanna call it a scam project? LMAO