Actually, it depends. If you do charity for the sake of charity and you're not being particularly audible about it, it's not too relevant.
it is the details. I'm talking about charity in general. everyone perfectly knows that charity is popular now as a way to improve the image and makes people talk about. Celebrities like do it, and ofc even more like TV.
True that. I hope that people in need will get benefit from it, though. It's a good thing that in order to be really popular, you'd have to engage in altruistic activities.