Of course it doesn't work. There's no urals pool on friends-master.net :/
how to mine this using nvidia and amd?
For nvidia 1070 I used ccminer xevan version, you can easily find it.
Used this command line:
ccminer --cpu-priority=3 -a xevan -o stratum+tcp://pool.friends-master.net:3739 -u ub3SFir3uko1ARZuUkwp5nn9ekJMuktxim -p c=URALS -i 20 --cpu-priority 2
Of course you have to change your username which is your address.