Currently 99% of ICOs without real product are scams. Most are pump&dump schemes, when they invest money in advertising claiming raised millions. Poor crypto investors think that if someone invested in the projects they should be good. These ICOs sometimes selfinvest to make the "pump".

All these are shitcoins that will be dumped in some point of time.

Invest only in the companies with real product, who have their product on the market.