I think people genuinely get stuck on the idea of... well I paid $1300 for this magic box, as long as I get that back in BTC value i'm doing ok. And they ignore what else they could have done with that same money.

One of the main reasons I jumped on an August kit was my hope that if it comes before the September bloodbath, at least I have a little extra chance at ROI.  I also have bought and held the same value in BTC as a sorta experiment, we shall see how things turn out in Aug 2014. 

However, this will be the last I say on the subject in this thread. I think too many of these ASIC buy threads have turned into ROI fights, and while a valid concern, isn't what this particular thread is about.