Because it is rumored to be the next Mcaffee PND coin,thats why many people already get their buy orders.
Mcafee has never tried to pump doge, and what the fuck has to do mcafee with dogecoin? Those are only rumours and fake ones created by you.
DOGE is increasing because a lot of people are starting to use it as a payment method because of the outrageous bitcoin fees, 1 cent per transaction, that is pretty enough to see dogecoin rising.
Nothing more than this, mcafee has never talked about dogecoin, never.