Soo... few questions:

Who's sock puppet are you?
If not BFL, then who? (Oh wait, almost everyone else selling ASICs is selling pre-order too? Almost everyone else is refusing refunds too? Damn.)
BFL is not mining on customer equipment. This has been gone over dozens of times.
There is tons of data on power consumption, both at the chip level, and for full miners. Jalapeno: 35-40W. Single: 240-260W. MiniRig: 2350-2400W ...what rock have you been under?