There is no single person on earth who haven't heard of bitcoin.
Everyone is talking about it, it's all over the news, everyone is buying it, price is dramatically increasing.
It's like gold rush back in 1848.
So why aren't we calling this bitcoin rush?
You know, in 20 years from now it would be funny to say - yeah, i bought/mined bitcoin during bitcoin rush back in 2017

Bitcoin become really popular nowadays but not everyone knows it or have an idea of its existence.
Users are increasing and it become globally known but theres no need to rush because everything has timing to be put in its place. Seeing the progress of btc in our country i can say that one of these days i wont be surprise if stores will consider btc as payment.