Why the hype? well.

The thing is that people that hold 1 bitcoin will get 1 bitcoin private (one bitcoin is priced at about 15k usd)
And on the other side people that hold 1 zclassic will also get 1 bitcoin private (one zclassic is about 30 usd)

It means that you will get 500 BTCP (Bitcoin private) for 1btc worth of zclassic. (Instead of 1 BTCP from 1 BTC)

This is why people really want to buy zlassic now, i think we should be expecting another 10x from here.

Privacy is all the hype, so a privacy coin bitcoin fork ofcourse makes people excited.