Something tells me that if there was any scamming afoot, the hosting option would not be priced as it is. Perhaps electricity is more expensive there, but that just seems a bit high? Was figuring they would take a percentage of the coins mined, but the release reads like payment may be requested in USD? Just have to wait for more details and see I guess. After reading that portion of the update, I'm now seriously thinking about having my unit shipped.
In Europe you easily pay 0,30$ per 1000W/h. We use too much green energy here

0,3$*24h*30days = 216$ alone for energy per month.... :-/
So from my point of view pricing is ok