Monaco is the only one who's Visa Program Manager. Not easy to get at all.
They have ex Visa and Mastercard on their team so perfectly understand this territory.
Competitors are currently going through third parties and aren't able to offer a no fee service as a result.

You can preorder a card now, no fees, no shipping costs, nothing. Their model is going for mass consumer adoption and they've paved the way for it perfectly like no other.

With the amount of tokens out there and the token lock up model, the price will rapidly rise once they start their roll out.
Increase demand, decrease supply = Token price goes up significantly